Where marketing of your business is concerned, you would need to make sure that you do a really good job. This is because with the degree of competition increasing with every passing day, the last thing that you would want is a small window of opportunity slipping through your fingers. It would be worse if that opportunity would be grabbed by your rivals. With the entire situation being so unpredictable and intense, you would always need to be careful and alert.
This would particularly be the case with social media. Since majority of the world’s population seems to be hooked on to it, your business would also have to jump on the bandwagon. Simply put, you would have to tell meaningful and heartfelt stories to your customers in the form of pictures. In that case, you would have to learn how to take good pictures.
Even though you would be quite comfortable with using your phone’s camera, you would need to understand that it just would not cut it in the context of your business. For this, you would need to invest in a good-quality DSLR camera. Before you clutch your heart in surprise and fear, you would be able to find a lot of affordable options out there. The best part is that you would only need to purchase a camera rather than buying all the additional accessories that come along with it.
In terms of some of the other helpful tips that you would need to keep in mind, continue reading below.
Once you have your DSLR camera by your side, you would be able to take digital photos of high quality. Hence, you should make sure to take great pictures of your services, products, and events. This would mean having your camera with you wherever you go. After all, you never know when representatives of the media would request pictures of your company. So, rather than panicking and blowing over the whole thing, make sure that you would be well-prepared at all times.
Here is a gallery of some of the business photos we where out taking last week for different clients taking photographs:
(Lazer Triple R 750 for Arbeidslys.no)
(Rigid SR20 for Arbeidslys.no)
(Fysioterapi Kristiansand for Helsehuset Salis Fysioklinikk)
(Trafikkskole Tønsberg for Speed Trafikkskole)
(Teoriprøve bil for Bestått.no)
(Tannlege Trondheim for Tannklinikken Dent)
(Tannlege Ålesund for Tannlegene På Torget)
Try to tell stories
The thing about taking pictures of your business is that it needs to have a story or underlying message behind it. This could be both direct or indirect. The main purpose is that it should capture the interest and attention of both your current and potential customers. As such, you should have plenty of pictures of people using your services and products. Other than that, you should also show your customers engaging with employees. These would be particularly beneficial for social media platforms such as Facebook where you would have tons of followers. To make it slightly easier, you should think about the core mission of your business. Based on that, you would be able to decide on the kinds of pictures that you would like to take and publish.
Avoid shots that would be staged
While some staged picture s would definitely be good, you should also include some candid and natural shots. This would help to portray your company as a genuine and caring one. This is because people should not think that your company and its main mission would not correlate with their beliefs. So, while formal and corporate pictures would definitely be necessary, make sure that your social media profiles would not be filled with them.